Lately, The New York Times Magazine published an interesting story stood behind today’s barefood running movement. One may argue pro or con barefood running, but the role of mass media and common stereotypes is obvious.
“Just as the shoe reviews were changing, so were the shoes: fear, the greatest of marketing tools, entered the game. Instead of being sold as performance accessories, running shoes were rebranded as safety items, like bike helmets and smoke alarms. Consumers were told they’d get hurt, perhaps for life, if they didn’t buy the “right” shoes. It was an audacious move that flew in the face of several biological truths: humans had thrived as running animals for two million years without corrective shoes, and asphalt was no harder than the traditional hunting terrains of the African savanna.”
To read this article go to http://nyti.ms/ryeQXS.